Competition Requirement:
• Design a menʼs cosmetics gift set packaging
• Include three sections/slots for products; facial wash, facial lotion, and facial exfoliating scrub
• Feature the renewability, recyclability, versatility, and innovation of paperboard
• Contain a minimum of 70 percent paperboard
• Appeal to men in the age range of 18-35
• Appeal to industry executives
• Has potential for developing a female product line.
Männer
Recognized for itʼs innovative structure
2014 Student Design Challenge
An Annual National Packaging Competition
Sponsored by
Research / Brainstorming:
When we first started out to research whats already on the current market, we found that the design of many early menʼs cosmetics products are mostly sporty looking, black and masculine. Through time, people got tired of the cheap and not so well-designed looks. The market demanded more style promotion, and consumers needed something that stood out, something that reflected the qualities of classic and taste. We found some successful designs that are already out there that really caught our attention and we started from there.
Branding Development:
Simple, sans serif typeface simple, bold yet elegant, but not fancy and feminine. Männer means “men” in German. A simple yet meaningful name for the companyʼs first menʼs cosmetics gift set. Also means manner. Same way apply to potential female product line, Frauen.
Minimal graphic design with iconic wave line indicate our innovative way of appying corrugated paperboard. Same aesthatic graphic applyes to female product line, Frauen.
Sketch / Prototyping:
Packaging Feature:
• Honesty to material, unbleached corrugated paperboard, less glue and no
bag needed. Reduces material and labor cost.
• Organic, all natural ingredients in product, environment friendly.
• Easy for display and conversion for shipping and purchase.
• Efficiency(pattern), less unrecyclable waste, no tricky cuts
• Corrugated pattern incorporated into design. A symbolic feature for the
new gift set series.
• Simple colors, gray-scale color palette for a clean, sleek feel.
• All the layers allow for different heights of display, providing potential for
different kinds of formation involving multiple packages.
User Interaction/Experience: